SEO

SEO can seem tricky and daunting to newbies. I have created the first mix which I believe will simplify and demonstrate how to use SEO to help market your business online. The second mix moves on to educate the learner on more advanced techniques.

1. SEO (search engine optimization)
2. Advanced SEO

Blogging

The first mix here is designed for beginners with sources to help them create their business blog. The second mix is designed to help advise and inspire on what content to put on it.

1. Blogging your Business
2. Content for Business Blogs

Mobile Marketing

Although not strictly online marketing, mobile marketing and particularly QR codes are usually used in conjunction with a business' social media and/or website. This mix will tell the learner all they need to know.

1. Mobile Marketing- QR codes

 ----------Social Media Marketing---------

Social media is an increasingly vital platform for marketing and connecting with customers. These are two mixes designed to introduce the complex subject help businesses form a strategy.

1. Social Media Marketing- An introduction
2. Social Media Strategy for Business

Facebook

A lot of businesses have a Facebook page these days. Whether your business has one yet or not here are some mixes which will explain how Facebook for business works, how it can be used for marketing, how to have a contest on it and some examples to inspire you.

1. Facebook for Business- Introduction 
2. Facebook for Business- Marketing
3. Facebook for Business- Contests
4. Facebook for Business- Best examples
5. Facebook for Business- Customer Service
6. Facebook for Business- Mistakes

Twitter

There is no doubt about Twitter's importance to businesses as it enables them to talk directly with their customers. The first mix is great for complete beginners to Twitter, the others offer tips on tweeting, managing, good examples and what not to do!

1. Twitter for Business- Beginners 
2. Twitter for Business- Managing and Monitoring
3. Good examples of Company Twitters
4. Twitter for Business- Successful tweeting
5. Twitter Mistakes for Business

Here is a link to a story which shows a) the power of Twitter and b) amazing customer service!

The Greatest Customer Service Story Ever Told, Starring Morton’s Steakhouse