Creating a social media strategy

Starter kit for a social media strategy

A great introduction for complete beginners to creating a social media strategy. These are 7 simple steps to get you started.

Social Media Strategy: 10 Experts Reveal Their Secrets

This is a useful blog post for the learner to read before they begin to construct their social media strategy. It features tips from 10 successful social media experts.

Social Media Strategy- SAMPLE document

A sample document of a social media strategy. Great for the learner to be able to see what a physical copy looks like and can be used as a template for their own.

Yomego’s New Year’s Resolutions for Social Media Strategy

This blog post features honest advice in the form of New Year's resolutions to marketers constructing a social media strategy. Great for the learner to make sure they are on the right track.

Checklists

The Missing Ingredient in Most Social Media Strategies

Now that the learner has created a social media strategy, they should read this blog post to make sure that they have actually created a strategy. This post lists what a strategy should NOT be as well as advice from experts on how to get it right.

7 questions every social media strategy must be able to answer

A great blog post which features 7 questions to act as a checklist for the learner's social media strategy and to help ensure it will be effective.

Implementation

The 3 Phases Of Social Media Strategy

Now the learner should be ready to implement their social media strategy. This is a useful blog post which goes through the 3 phases of a social media strategy offering great advice on connecting with customers and promoting.

Rolling Out a Social Media Strategy

This is great for the learner to help roll out their social media strategy as it provides a guide to six phases that should be completed over 6 months.

Advanced

26 Tips for Adding Customer Service to Your Social Media Strategy

Now that the learner has implemented their social media strategy, it is essential that they integrate customer service into it as social media is increasingly becoming a popular channel for customers to contact a company about any issues they are having. This in depth blog post shows you how to do this. 

5 Advanced Social Media Marketing for Small Businesses

This post offers 5 advanced social media marketing strategies for the learner to consider including linking online and offline marketing.